Build a Profitable Non-Prime Department for your Dealership
Finance First Turnkey Solution, proven process, training, system, to approve more customers and attract 30% new Customer Segment! Sell more vehicles, make more money today adding a new profit centre to your dealership, 100% ROI!
The Finance First Process
Finance First doesn’t replace traditional car sales—it’s a customer choice. When customers ask to get pre-approved, Finance First gives them clarity before shopping—helping dealerships capture high-intent leads, prevent declines, and deliver more vehicles without disrupting the showroom.
The Traditional Failure Loop
- 1 Customer picks an expensive truck they love.
- 2 Sales spends 3 hours "selling" the features.
- 3 Finance discovers a 520 beacon score.
The Finance First Path
- 1 Pre-Approval: Secure financing before shopping.
- 2 Transparency: Ethical interview building deep trust.
- 3 Accuracy: Match credit profile to the right lender instantly.
Mastery Coaching: We Build It With You
We don't just hand you a manual. Over 6 months, we develop your staff into Subject Matter Experts (SMEs) who function as a standalone profit center.
SME Development
We train your dedicated manager to handle deals front-to-back without floor staff conflict.
Weekly Live Coaching
Troubleshoot lender rejections and work live deals in 1-on-1 sessions with our consultants.
"Secret Scripts"
Access proprietary communication tools proven to convert credit-challenged leads into buyers.
Month 1
Foundational 10-step training & scripts.
Months 2-4
Optimization, deal structure, and lender review.
Months 5-6
Scaling marketing and social reach.
Ongoing
Sustainable, high-margin profit center.
Finance First Engine
Built for Total Deal Control
Manage all your inbound social messages and texts directly within the application. With integrated inbound and outbound calling, you have a complete communication hub designed for non-prime success.
Kim MacPherson
Built for Dealers, By Dealers.
For 25+ years, Kim MacPherson has been working with credit challenged customers hands on, training and developing the Finance First process.
She’s trained thousands of sales and finance professionals and built non-prime departments that offer dealers an additional profit centre with 100% ROI in month one.
How To Navigate Non-Prime Credit Opportunities
In the current auto market, credit is getting worse. Dealers are losing sales and wasting valuable time trying to force non-prime customers through a traditional process.
Learn how to turn this challenge into your dealership's biggest opportunity.
The Massive Invisible Car Market in Canada
Discover why thousands of deals are being missed every day and how your dealership can finally tap into this silent giant.
"If you aren't capturing non-prime, you're leaving one-third of your potential volume on the table."
Ready to Capture Your Opportunity Gap?
Schedule your consultation with Kim MacPherson to see how the Finance First turnkey solution can stabilize your volume and maximize your bottom line.