Training
Live workshops and online courses
- Leadership Day, Sales Professionals Day and the Non-Prime Finance Manager Program
- Live, in person, near you
- A Skool community and online courses for between events
- Kim as a speaker for your event
Sound familiar?
The wrong process is costing you time, money and trust.
- 1Customers fall in love with a vehicle, then get pushed to pay more than they want or can afford.
- 2About 3 in 10 Canadians have less-than-perfect credit, and your process was not built for them.
- 3Deals die in the finance office after the test drive, when everyone is already tired.
- 4You pay for leads that never qualify, so your team stops trusting them.
- 5Every salesperson works their own way, and no one can say what the process is.
Live workshops
Reserve your seat at the next event in your area.
Tell us where you are, what you do and what you want to gain. Choose a workshop, the Blueprint or both. We will call you, match you to the closest workshop and plan the next step for your dealership or your career.
- Leadership DayFor dealers and managers who want a pre-approval-first process across the store.
- Sales Professionals DayFor salespeople who want to serve the buyer, not pressure them.
- Non-Prime Finance Manager ProgramFor finance managers who want better results with less-than-perfect credit.
RSVP for the next event in your area
About two minutes. A real person follows up.
From the people who took the training
Dealers, managers and lenders say it works.
“Yours was by far the best course I’ve been to. I started working my old sub-prime deals the way you taught me — and BAM! It worked. I’ve since closed 6 more deals!”Holly MandersF&I
“I’m saving a lot of time on deals, making more gross on the front — and structuring deals properly so I make better back ends at the same time.”Jamie McNuttGSM
“Kim’s classroom training and hands-on approach were extremely beneficial. We became much better at qualifying customers — more efficient, and more profitable.”Paul DoironGSM
“Kim has been a pillar in the non-prime auto space in Canada for over two decades. I’d highly recommend her to any dealer looking for non-prime training or starting a non-prime process.”Dan ShoreSr. Manager, Sales & Bus. Dev · EdenPark
“She really is Canada’s leader in coaching and training in non-prime auto finance. She walks the talk and is always current.”Dave BakerPrivate Lender & Advocate
“Kimberly knows her stuff. With dealers she shows them ‘The Way’ — follow it and it improves their business and the whole industry.”Chris HicksFounder & CEO · GYC Dealer Services
And from Finance First buyers
“It was how I wanted to buy a car — they addressed the financing first, so when we got to the ‘business office’ part, there were no surprises.”NeilBuy It Smart™ customer · Google review
“By far the best car-buying experience I’ve ever had. Kim understood exactly what I needed and took care of everything — 100% worry-free.”JoellenBuy It Smart™ customer · Google review
“They made buying a car easy. The whole team at Buy It Smart are on the ball and made sure the experience was smooth and trouble-free.”MichaelBuy It Smart™ customer · Google review
Three ways we help
Train the team. Fill the funnel. Run the process.
Marketing and leads
Finance First at (Your Dealership)
- Pre-approval landing pages and a soft-credit-check widget for your site
- Social ads and in-store signs with QR codes
- Leads arrive already asking to know their approval first
Operating system
Finance First Operating System
- Leads, pipeline, dashboards and follow-up in one place
- Templates, checklists, scripts and tools for all 10 steps
- Training videos and coaching inside your login
The book
The Finance First Dealership Blueprint.
The whole process, written down by the person who built it. Work it step by step with your team, with the scripts and tools right behind each step.
- The 10-step process in four phases, with a playbook page for every step
- Smart Scripts for every step, ready to use on the floor
- 12 printable tools, from the Client Interview to the Delivery Driver Form
- The Golden Rule, official terminology and the ethics and compliance boundary
Finance First Operating System Dealership BlueprintBy Kim MacPherson, founder of Finance First.Get the Blueprint
The Finance First process
Ten steps. Four phases. One way to serve every buyer.
Phase one
Intake and qualification
- 1Contact, meet and greet
- 2Client interview
- 3Credit consultation
- 4Trade appraisal
Phase two
Pre-approval and analysis
- 5Pre-approval
- 6Smart Match™
Phase three
Selection, close and funding
- 7Presentation and demo
- 8Price and payment close
- 9Documents and funding
Phase four
Delivery
- 10Delivery
The Golden Rule. Pre-approval before vehicle selection. Then Smart Match the pre-approved conditions to vehicles in inventory that fit the customer’s needs, lifestyle and desired budget.
Your guide
Kim MacPherson built this on the sales floor.
Kim started selling cars in 1996 and worked up to finance manager, sales manager and dealer principal. She trained her first non-prime teams in 2002. Over the years she kept seeing good customers turned away by a process that was never built for them, so she built one that was. Finance First is now a movement for good: effective, professional, ethical and profitable.
“I want to help dealers serve every customer the right way, and make more money doing it.”
Kim MacPherson, creator of Finance First
It is time to get non-prime smart.
Join a live workshop, get the Blueprint, or talk with us about your dealership. Pre-approval first. Then match the right vehicle.
Know before you shop.